The Collection — Tanjima with models

Fashion Designer

Tanjima Binte Ahmed Priya

Designing Emotions. Stitching Stories.

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Embroidery Detail

Designing

Emotions,

Stitching Stories.

Tailored Silhouette

— Signature Collection —

Threads of Memory

Inspired by Nakshi Katha

Surface Pattern Embroidery Construction
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Tanjima Binte Ahmed Priya

The Designer

"Fashion is my
language, culture
is my canvas."

Tanjima Binte Ahmed Priya

Fashion Designer · Dhaka, Bangladesh

Threads of Memory Collection

Threads of Memory

Final Collection  ·  Inspired by Nakshi Katha  ·  2024

01 / 05
Fashion Design  ·  Cultural Textiles  ·  Surface Pattern  ·  Nakshi Katha  ·  Garment Construction  ·  Print & Repeat  ·  Hand Embroidery  ·  Wearable Art  ·  Fashion Illustration  ·  Textile Research  · 

Fashion is
woven memory
— culture made
wearable.

Tanjima's work begins where culture and creativity intersect. Drawing from the living textile heritage of Bangladesh — Nakshi Katha embroidery, folk motifs, and natural forms — her designs bridge ancestral craft with a sharp contemporary voice. Every collection is a conversation between the past and the present, stitched into silhouettes built to be worn and remembered.

Tanjima Binte Ahmed Priya — Fashion Designer

A designer
driven by
craft & culture.

I'm Tanjima Binte Ahmed Priya — a fashion designer with a deep passion for cultural textiles, surface pattern development, and garment construction. My work is rooted in the belief that fashion is one of the most intimate forms of storytelling.

I specialise in translating cultural heritage into wearable contemporary design — researching traditional textile techniques, developing original surface patterns, and building garments that carry meaning. My signature collection, Threads of Memory, reinterprets Bangladesh's Nakshi Katha embroidery through structured, modern silhouettes.

Fashion, to me, is never just clothing. It is identity, memory, and a quiet act of resistance against forgetting where we come from.

Education

Bachelor of Fashion Design

Class of 2024

Specialisation

Cultural Textiles & Pattern Design

Surface Design · Embroidery · Construction

Garment Construction Surface Pattern Design Textile Research Fashion Illustration Adobe Illustrator Print & Repeat Hand Embroidery Cultural Textiles
Tanjima with her collection

The
designer
& her
creations.

The Threads of Memory collection brings together four distinct silhouettes, each a chapter in the same story of cultural reclamation. Traditional Nakshi Katha embroidery motifs are reinterpreted in bold crimson and white — colours that reference the Bengal heritage at the heart of the work.

Each garment is constructed to balance structure with expression: the embroidered detailing is intricate and handworked, the silhouettes are sharp and modern.

4Looks
4Years of Passion
Stories

From sketch
to stitch.

Original fashion sketch by Tanjima

Original hand sketch — early design ideation

Hive Series — design development board

The Hive Series — pattern development board

Garden in Bloom — print development

Garden in Bloom — botanical print iteration

Golden Hive — colour swatch and illustration

Golden Hive — final colourway and illustration

Design
Collections &
Projects

Original design work spanning surface
pattern, textile development, and garment
construction.

The Hive Series — Design Board

The Hive Series

A print design collection inspired by the geometry of honeycombs and the remarkable architecture of bees. The repeating hexagonal motif moves through a rigorous development process — from source photography to motif abstraction, full-repeat swatch, and final garment illustration — resulting in a shirt-dress with a bold, structured print personality.

Executed in deep emerald, olive, and ochre, the design demonstrates how natural mathematics can be transformed into a precise, wearable design system. This series is representative of the research-led approach that defines all of Tanjima's practice.

Research Motif Swatch Illustration
Surface Pattern Print Design Fashion Illustration Nature-Inspired
Garden in Bloom
02 / Garden in Bloom

Garden in Bloom

A vibrant botanical print on lime green, where bees move through tropical florals. This colourway explores playful energy while maintaining formal design rigour — the garment-as-canvas approach makes the body itself part of the artwork.

Botanical PrintColour StudyWearable Art
Golden Hive
03 / Golden Hive

Golden Hive

The warmest variation in the series — amber and gold on a rich honeycomb ground. An all-over repeat that turns the garment into an immersive surface. The palette evokes harvest, abundance, and the quality of afternoon light.

All-over PrintWarm PaletteTextile Design

Faces in Motion

Inspired by the fractured planes and bold chromatic energy of Picasso's Cubist portraiture, this design project explores how abstract art can be translated into wearable surface pattern. The geometric face motif — distorted, layered, and vibrantly coloured — is developed into a full-repeat print that demands attention.

The garment design pairs the expressive print exclusively with a deep black base, allowing the yellow, magenta, cobalt, and orange of the print panels to explode with maximum visual impact. The cut-out evening silhouette — structured at the shoulder, fluid in the skirt — creates a dramatic frame for the print's energy.

Abstract Art Inspiration Motif Abstraction Repeat Development Garment Placement
Abstract Print Colour Theory Eveningwear Cubist-Inspired Digital Illustration
Faces in Motion — Abstract Expressionist Print Design
"Nakshi Katha is not
just embroidery —
it is a woman's diary
stitched in thread."

— Threads of Memory · Signature Collection

Threads of
Memory

Inspired by Nakshi Katha · Red & White · Hand Embroidery

Thoughts on
Fashion & Craft

Why Cultural Heritage Should Drive Modern Fashion

Design Thinking March 2024

Why Cultural Heritage Should Drive Modern Fashion

We are living in a moment of enormous creative opportunity for South Asian designers. Global runways are finally paying attention — but attention is only meaningful if we show up with something authentic to say. For me, that means going back to the source: to Nakshi Katha, to the women who stitched their daily lives into fabric before the word "design" existed in our vocabulary.

Fashion that borrows from heritage without credit is appropriation. Fashion that grows from heritage — that is studied, understood, and reinterpreted with intention — is something else entirely. It is a living tradition. When I develop a print inspired by Nakshi Katha motifs, I am not decorating a dress. I am continuing a conversation that has been going on for centuries. The needle is just a different kind of pen.

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From Concept to Garment: A Designer's Process

Process January 2024

From Concept to Garment: A Designer's Process

People often ask me where a design begins. The honest answer is: everywhere. A design can start with a photograph of a honeycomb, the geometric shadow falling across a courtyard wall, or a memory of embroidered fabric seen in childhood. The sketch comes after — it is never the beginning, it is the first visible layer of a much deeper research process.

My process moves from broad inspiration research to motif abstraction, then into pattern development. I test repeat structures, develop colour palettes through physical swatches, and only when the surface language feels right do I move into garment construction. The body is the final medium — the fabric should be designed with the way it will move, drape, and be lived in, always in mind.

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The Future of South Asian Fashion

Industry May 2024

The Future of South Asian Fashion on a Global Stage

The fashion industry is changing — and for South Asian designers, that change represents a genuine, once-in-a-generation opening. Brands built on heritage craft, artisanal technique, and non-Western design vocabularies are finding audiences that fast fashion has failed. Consumers are looking for meaning, and our textile traditions are full of it.

But visibility alone is not enough. The challenge for designers like me is to build a clear, considered identity — to present our heritage work with the same level of professional rigor and editorial confidence as any Western luxury brand. That means investing in craft, in photography, in storytelling. It means treating our own traditions as the creative currency they are, and refusing to undersell them.

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Let's create
something
beautiful.

Open to collaborations, commissions, custom garments, and creative opportunities. Whether you're a brand, a stylist, or an individual with a vision — I'd love to hear from you.

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